Website Promotion - How To Promote Your Website

There many website promotion techniques, but the best way how to promote your website is by writing articles and submitting them to article directories. Article marketing, or bum marketing as it is sometimes called, is by far the most profitable way to get traffic to your site.

In fact the term 'bum marketing' was introduced because it is said that by using article marketing, even a bum can get a no-good website promoted with loads of traffic simply by submitting articles to article directories. Well, that might just be an urban myth, but it sure promotes article marketing.

The reason for the myth is that the article has to be well written with a good command of English, and the website has to be reasonably good to make money from it. It is debatable if a bum could achieve both, so I regard the term as derogatory to article marketing and never use it myself as you have just noticed!

Website Promotion - How To Promote Your Website

Seriously though, your articles have to be good and well written, and there are a number of ways to achieve good website promotion through using articles. If you know how to promote your website properly, then you are already likely to be using articles, but how are you using them and are they giving you the results you are looking for? Likely not, if you are just an amateur writer, because Google is getting clever - or perhaps the word should be cleverer.

It is not good just to write articles any more and no good just to stuff them full of keywords. Even 2% keyword density is too much now. Contextual relevance of associated vocabulary is all important, as is the syntax of your sentences and the vocabulary you use. If you don't understand what that means, then you badly need the services of a professional writer! Because that is what more and more people are turning to for top class results.

Let's look at what a good article can do for you:

1. The reader will want to read more of what you have to say, and will click on the web page URL that you have provided in your 'Author's resource'. That is one traffic unit!

2. The reader might even copy your article for their own website if it is good enough, along with your Resource section. That provides you with a backlink to your site plus the opportunity of more clicks.

3. You get a backlink in any case from every directory that accepts your articles - but it has to meet their strict requirements to be accepted.

4. Many directories belong to syndicates, so when you submit to one, your articles are exposed to many, many more.

You have likely gathered by now that the most important aspect of articles is that they must be literate, with good grammar and put the point across well enough for others to be really interested in what they have to say. Otherwise they will be read with interest and then the readers will move on. The main benefit of an article is the traffic it brings, not this thing called Google PageRank that takes months to change and hundreds of articles to achieve even a one point increase.

Traffic is what counts, and that is what a good article will bring you. So get writing, but if you can't do it yourself it will well worth your while to have somebody do it for you. If your writing isn't up to standard then you suffer rather than gain.

Website promotion is very important for any online business, and if you need to know how to promote your website then article writing is the best way. You might say that a Google or any other high search engine position is better for the free traffic that it brings, but you don't get that these days with Google's current algorithm without submitting at least one or two articles every week.

Website Promotion - How To Promote Your Website
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Website Promotion is very important to you, and if you want help writing your articles check out Article Services or just type 'article services' into Google: we hold the top two places through our articles. Professional writing will earn you money.

Marketing Mix - Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary purpose and focus of promotional mix is to get the desired result: the sale of your product. There are more than seven common promotion mix tactics and while most businesses do not use all of these tactics to promote and sell their products, they do use a mix of these tactics.

The Top 4 Promotion Mix Tactics:

Personal selling is one of the most common of the promotion tactics. Most companies will hire people to do the selling: sales representatives, account managers, inside sales representatives, retail sales, sales agents, or telemarketers. Face-to-face selling is one of the most common methods of selling, although sales by phone, and more recently, sales by email, are becoming well used. These are not necessarily as effective, but they are low cost sales tactics.Advertising is another common promotion tactic. Advertising focuses on brand recognition and identity; not on the product alone. Advertising can be a costly tactic that only the big businesses can invest in; particularly advertising on television which can cost anywhere from 0,000 to over million for a national broadcast in prime time (for a 30-second spot!). This cost is in addition to the cost of producing the commercial. Advertising in industry or consumer magazines is less expensive and typically you can target your advertisement to a specific industry or region. Other advertising can include car or bus 'wraps', events (such as sports, music, art), and billboards. The Internet is becoming a very popular place to advertise, and on a relative basis, it is more affordable.In the retail marketplace, consumer promotion is very common. Buy one, get one free. Coupons for discounted or free product. Free trial packages. Cash discounts or refunds. Contests that give back cash, prizes, or products. The commitment by marketers to consumer promotion is that this form of promotion can be designed to be very measurable. Coupons, contests, and packaging can be coded to report redemptions and to report sales increases and/or decreases related to consumer promotion. Additionally, packaging new products as a trial, with a mature or declining product, can often provide an opportunity to up-sell and extend the declining product's life-cycle.Public relations (PR) is another common promotion tactic. Public relations includes writing and distributing press releases (to the local newspaper, the national newspapers, to online PR sites, to radio and television, to magazines, and more). The key for effective PR is to identify and understand your target audience, the key message or messages you want to deliver, the credibility of your organization, and the recognition that PR is not a sales tactic but an identity (whether corporate, brand or product) building tactic.

Marketing Mix - Top 4 Promotion Mix Tactics

The most effective promotional program is usually one that uses a variety of tactics and techniques. It is important to measure the effectiveness of the program you engage in, and adjust your promotional program to increase effectiveness and outcome (sales).

Marketing Mix - Top 4 Promotion Mix Tactics
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To find out more about marketing mix, promotional tactics, push and pull strategies, and product life-cycle, visit http://www.more-for-small-business.com/marketing-mix-promotion.html and for more on small business resources and advice, please visit http://www.more-for-small-business.com/
Kris Bovay is the owner of Voice Marketing Inc, a business and marketing services company. Kris has 25 years of experience in leading large, medium and small businesses. Copyright 2008 Voice Marketing Inc.

Display and Promotion Ideas For Boutiques

Boutiques are in an exclusive position to really get creative with their displays and promotions. What might seem out of place or over the top in a traditional retail store can make a boutique interesting and unique. Use this fact to your advantage when you are creating your displays. You might just find that certain merchandising tools, such as mannequins, can help you to brand your image, sell your clothing and accessories, and help you to make a lasting impression on your customers. Actually, an interesting window display can bring in a lot of new customers on its own.

To create an exceptional display utilizing mannequins, you need to first consider your store image. If you want your boutique to be recognized for its individual style and unique décor or standards, then you need to make sure that your displays communicate this message. Having an ordinary display can make your boutique appear dull and boring. This is the last thing that you want when you own a boutique.

Shoppers are interested in boutiques for many different reasons. They love the charm, the interesting decorations, the personal service, and the unique products and brands that boutiques usually offer. You can use your window display to quickly communicate to passer bys that you, in fact, offer just the things they're looking for.

Display and Promotion Ideas For Boutiques

For example, you can display signs or window clings provided by the companies whose brands you carry. This tiny form of advertisement will attract people looking for those hard to find brands that you carry. You can then attract people looking for personal service by advertising your services. A small sign should be sufficient. Have it communicate the unique services that you offer, such as free alterations, personal styling, custom fittings, whatever the service may be.

Nothing in your window display is as important as the mannequin display. Mannequins communicate to customers the atmosphere and attitude of your boutique. People connect with mannequins on different levels as soon as they lay eyes on one. This marketing phenomenon has mad mannequins the number one selling tool in retail for decades.

Customers rely on their first impressions to determine if they trust the business. They need to trust you in order to decide to buy. They need to see what you're offering, imagine themselves owning, using and wearing your products, and be able to determine how that would make them feel. If a customer does not go through this process within the first few seconds of looking at your display, then they are not likely to enter the store or buy anything.

Use this knowledge to your advantage. Set ups female mannequin displays to attract women. Use mannequins that are specifically designed for your products, for example, use a dress mannequin for dresses. Be sure to select clothing and accessories that communicate the style of boutique that you run. If you use mannequin displays and window displays to accomplish that positive first impression, your sales could really increase and your customers will stay interested and loyal.

Display and Promotion Ideas For Boutiques
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Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures.

Marketing Mix - 4P's of Marketing Mix (Product, Price, Place & Promotion)

Marketing mix or 4P's of marketing are the most common terms used in marketing since last 50 years. Major part of the marketing plan discusses marketing mix ingredients product, price, place and promotion in great deal. Marketers have to use marketing in best way to get results out of it.

Product
Product refers to the first 'P' in marketing is the tangible or intangible product developed and offered to the customers in the market place. Television, computers, cars and etc are the examples of tangible products on the other hand laundry, repairs, telecommunication services and etc are the example of intangible products also known as services.

Price
Price is the second 'P' in the marketing mix. The amount customer pays for purchasing the product from the market place is called the price of the product. Price is the second 'P' of marketing mix assigned to the product by company based on material, labor, competition, product cost, after sales services, competition, season, government regulations and etc.

Marketing Mix - 4P's of Marketing Mix (Product, Price, Place & Promotion)

Place
The physical and virtual place for selling the product is known as place. It can be any store, outlet, online Website, warehouses, whole sale stores, distribution companies, retailers and etc. Any physical and virtual place directly interfaces to the final customers or immediate customers come under the category of place.

Promotion
Promotion is the 4th and last 'P' of marketing mix. Promotion is the tool used by the marketers for marketing communication of products and services to the customer. Advertising, direct marketing, personal relations, Internet marketing are few means of promoting the products and services.

Marketing Mix - 4P's of Marketing Mix (Product, Price, Place & Promotion)
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Bar Promotions - 4 Bar Promotion Ideas to Get People in Your Bar and Keep 'Em Coming Back

Bar Promotions are essential for most bars to stay open these days. And coming up with new bar promotion ideas is not always easy.

Although a tough economy may not affect the bar industry as much as other industries, it can still get tough to bring the people in. Bars, clubs and pubs all have to fight to keep people coming back night after night.

Before getting into some ideas for different bar promotions, lets examine the main reasons for holding these events in the first place (aside from the obvious 'making more money')...
Increase Customer Traffic - Bring in new customers and keep current customers coming back. Get Customers to Come in Earlier and Stay Later - Fill those empty afternoon or early evening hours. By entertaining customers with different bar promotions and bar contests, people will stay longer and spend more. Create Buzz - By putting on cool new bar events, people will talk, resulting in more customers on non-event nights. Match or Beat out the Competition - Stay ahead of your competitors by doing something a little more fun / wild / crazy / cool than they're doing. Reward Regulars - Bar promotions give the bar a chance to give back to their regular customers. Celebrate Milestones - Whether its new menu items, a new signature cocktail, the owner's birthday, a remodelling or a 1 year anniversary, there are always good reasons to throw a party. Creates a Lively Atmosphere - Without regular bar promotions, it's not only your customers that are getting bored, it's your staff as well.

Bar Promotions - 4 Bar Promotion Ideas to Get People in Your Bar and Keep 'Em Coming Back

Bar Promotion Ideas to Get People in your Bar
Guest Bartenders
You can either find local celebrities (radio DJ, weather girl, model etc) or you can pick a guest bartender from your list of friends / associates or one of the regular customers. You may want to have a pre-night quick bartender training (or at least orientation) before they go live. Guest Bartenders will bring in their friends to come and see them. And if you use a local celebrity, you should be able to get some press coverage with it. Careful to watch your guest bartenders - they may not know what's OK to do and what's not.

Dog-Friendly Bar
Many bars don't allow dogs into their establishments. If you're open during the day and especially if you have a patio, allowing dogs into your establishment can bring in a whole new crowd of people. Why not kick it off with a Dog Lovers gathering and use Facebook Ads to traffic people in your area with dogs?

Wines of the World Promotion
If your establishment serves a fair amount of wine, you may want to try a Wines of the World promotion. Make a punch card that the customer can take with them (with your bar contact details on the back) and punch it each time they try a wine from your Wines of the World promo. You could offer 10 wines from 10 different countries, crossing as many grape varieties as possible - chardonnay, sauvignon blanc, merlot, cabernet sauvignon etc... This bar promotion could be run by the bottle or glass depending on how many wine drinkers frequent your bar. If they punch their way through 10 glasses or bottles, give them some bar or wine merchandise - a pair of wine glasses, a wine opener, a bottle opener etc.

Video Game Tournament Play them or not, video games have a huge following. Find out what the popular video game of choice is amongst your patrons and put on a tournament. This works especially well if you can put the game on a projector screen so that everyone in the bar can see. Have people sign-up before hand and make sure you check all the equipment before the big night / weekend. You can charge people an entry fee and give away cash prizes and / or bar merchandise.

These are just a few of the ways that you can bring people into your establishment. When trying to think of new bar promotions for you bar, ask and look around. Ask your guests for their opinions or what they've seen. Talk to your own staff and see what kind of ideas they have. And lastly, look around your city to find out what other people are doing - and then do it better.

Bar Promotions - 4 Bar Promotion Ideas to Get People in Your Bar and Keep 'Em Coming Back
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How to Write a Sales Promotion Letter to Boost Your Income

A sales promotion letter is a business correspondence that is used to effectively introduce and market business products and services to both existing and prospect customers. Sales letters are done either through a snail mail or email. But with the advent of internet technology and the wide use of computers today, these letter are now usually done through email. Either way, letters should be properly done in order for them to best serve their purpose which is to entice more customers and patronage to the products.

There are basically several ways to write letters. It can either be formal or informal, depending on your target market, audience, and the promotion type. There is no standard form for sales promotion actually as any types of promotion through letters can be considered a sales letter.

Sales letters are very important as they are designed to create awareness to the public about a company's offers, promos, products and services. Letters are sent to the company's specific market or audience to ensure that the advertisement and promotions reach the intended customers. It is in this sense that sales letters are more effective compared to other means of product advertising such as blogs, newspapers, and magazines. Given this utmost importance, sales letters should be done correctly.

How to Write a Sales Promotion Letter to Boost Your Income

So, how do we write an effective letter to boost sales? Firstly, just like in any other forms of letters, it should be written in an interesting way so as to draw the attention of the reader to the letter's message. To do this, it is imperative for you to understand your target readers. This way, you would be able to attune your writing style and the format of your letter into something that the readers would deem interesting.

The heading of the letter is one of the most important parts of the letter. This is because the heading should be enticing enough to push the reader to read the next important lines of the letter. Contrary to what others do, the heading needs not to contain the entire message of the letter. It should only give a hint as to what the letter is all about but it should never speak for the entire letter. The heading is usually short hence might not be long enough to properly represent the intention and contain the magical words that would encourage customers to buy the products.

The body of the letter can be divided into three concise paragraphs. The first paragraph should introduce the products. The second one should emphasize on the strong points of the product. And finally, the last paragraph should encourage action. Most customers tend to procrastinate, hence the need to encourage them to act immediately. Motivational phrases like "freebies for first 100 customers" or anything of that sort may help encourage the customers to immediately check out the products.

Learn more about sales promotion letter.

How to Write a Sales Promotion Letter to Boost Your Income
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Great info on Sales Letters, Sale Letter Templates and Copywriting can be found at http://www.salesletters.com

Definition of Marketing Mix - Product, Price, Place and Promotion

Getting the marketing mix right for your product or service means you are covering all of the important bases in your marketing campaign. Here is a definition of marketing mix and a description of its main components.

The term marketing mix refers to the primary elements that must be attended to in order to properly market a product. Also known as The 4 Ps of Marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign. Here is a brief description of each component of the 4 Ps of the marketing mix.

Product: The marketing mix concept has its roots in the 1950s U.S. corporate marketing world, and the practice of marketing has obviously evolved tremendously since this term was invented. One of the changes is that there are a lot more services available nowadays, such as those available online. Also, the distinction between product and service has become more blurry (e.g., is a Web-based software application a product or a service?). Either way, product here refers to products or services. The product you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand.

Definition of Marketing Mix - Product, Price, Place and Promotion

Price: The price you set for your offering plays a large role in its marketability. Pricing for offerings that are more commonly available in the market is more elastic, meaning that unit sales will go up or down more responsively in response to price changes. By contrast, those products that have a generally more limited availability in the market (but with strong demand) are more inelastic, meaning that price changes will not affect unit sales very much. The price elasticity of your offering can be determined through various market testing techniques.

Place: This term really refers to any way that the customer can obtain a product. Provision of a product can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The ease and options through which you can make your product available to your customers will have an effect on your sales volume.

Promotion: Promotion is concerned with any vehicle you employ for getting people to know more about your offering. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promotion. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of offering you are selling, and availability of said promotional vehicle.

Marketing has come a long way from the 4 Ps of yesteryear, and yet understanding this marketing mix is for your product remains very relevant today. The marketing mix serves as an excellent touchstone for continually checking that you are covering all of the bases in your marketing campaign.

Definition of Marketing Mix - Product, Price, Place and Promotion
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Internet Promotion - Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

Internet Promotion - Advantages and Disadvantages

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access "frequently asked questions" to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the "who is who" in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet's, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

Internet Promotion - Advantages and Disadvantages
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Carla Lendor has been involved in Internet Marketing from 2000. She is a co-publisher of eXplosion!, a newsletter which offers guidance to small online businesses. She is the co-founder of Caricom Single Market Economy, a blog with discusses the challenges faced by Caribbean businesses in the CSME. Visit Patant Consultants International or Caribbean Vacation Resorts [http://www.jewelsinthesun.com/] for more information.

Sales Promotion Strategies

Sales promotion has been one of the most heavily used weapons of the producers or manufacturers. It is counted amongst one of their most affective ways of boosting their sales. Sales promotion has certain misconceptions attached to it. One of the most obvious is that sales promotion is only considered as targeted only at the wholesalers. However, this notion is totally wrong.

There are many ways to promote the sales. Sales promotion can be targeted at the wholesaler, retailer or even at times the end customer. There are various methods that are used. First of all, a producer or manufacturer should be able to know his channel members i.e., is the intermediaries and the end customers very well. Moving a product through all these members to the end customer is not an easy job. It takes a lot of patience and understanding. There are many strategies built around the philosophy of moving the products through. There are three strategies that are widely used to boost the sales promotion activities.

These three strategies are; a push strategy, a pull strategy, and a combination of both. Some of the major questions that impact the decision of following a certain sales promotion strategy include brand loyalty towards the product, brand equity, market share, competitive promotional strategies, unique selling proposition, and advertising strategy. There are a lot of questions to be asked before finalizing a strategy that would help company select the right kind of promotional strategy. Let us have a glance at which strategy is follow in different case scenarios.

Sales Promotion Strategies

1. Push Strategy
In a push strategy the company is sure that its customers want the product. The only thing lacking is the lack of push the products have from the intermediates i.e., the wholesalers and retailers. In this the company provides incentives to these intermediaries and asks them to push the product by increasing its sale. This kind of strategy is usually involved in products where there is fierce competition amongst producers and the intermediaries are given heavy margins by each producer to ensure his product is given the preference.

2. Pull Strategy
This strategy is quite the opposite of the push strategy discussed above. The assumption in this strategy is that the customers either don't know at all or not enough about the manufacturer's product features to have an interest in it. By adopting this strategy the producer works with the intermediaries, especially the retailers to better present the products not only in shelves but also improve its general outlook.

3. Mix Strategy
This kind of strategy is adopted when the company thinks that the products need a push from both sides. Neither the intermediaries are pushing the product of the company to the extent nor the customers know or are interested in the product. To make this thing really happen the company simultaneously launches a two prong battle. This strategy is obviously more cost bearing and takes more time to materialize. In this strategy the company not only gives heavy margins to the intermediaries like the wholesalers and distributors, but also tries to attract the customers by making its products more attractive in shelves and packaging.

This is one of the most comprehensive sales promotion strategies. The company should properly plan for the expenses and the expected outcome. A misdirected campaign will not only result into great financial loss but may hurt the brand in the market.

Sales Promotion Strategies
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William King is the director of Hong Kong Suppliers and UAE Dubai Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Exciting Words for Your Ads and Promotion Copy

In my article Dump Those Helping Verbs from Your Ads and Promotion Copy (Even if your teacher made you memorize all 23) I told you to not use helping verbs or passive verbs in your ads or promotion copy. They weaken your copy. Few will respond to what you say.

Those "few" are potential or new customers. Is that what you want?

No! You want lots of potential and new customers.

Exciting Words for Your Ads and Promotion Copy

Probably the most powerful word which was included on this list is FREE. Nothing is cheaper than free.

Here are some other suggested words. I'll bet you can squeeze in a few more:

Absolutely... Amazing... Approved... Attractive... Authentic...

Bargain... Beautiful... Better... Big...

Colorful... Colossal... Complete... Confidential... Crammed...

Delivered... Direct... Discount...

Easily... Endorsed... Enormous... Excellent... Exciting... Exclusive... Expert... Elegant...

Famous... Fascinating... Fortune... Free... Full...

Genuine... Gift... Gigantic... Greatest... Guaranteed...

Helpful... Highest... Huge...

Immediately... Improved... Informative... Instructive... Interesting...

Largest... Latest... Lavishly... Liberal... Lifetime... Limited... Lowest...

Magic... Mammoth... Miracle...

Noted...

Odd... Outstanding...

Personalized... Popular... Powerful... Practical... Professional... Profitable... Profusely... Proven...

Quality... Quickly...

Rare... Reduced... Refundable... Remarkable... Reliable... Revealing... Revolutionary...

Scarce... Secrets... Security... Selected... Sensational... Simplified... Sizable... Special... Startling... Strange... Strong... Sturdy... Successful... Superior... Surprise...

Terrific... Tested... Tremendous...

Unconditional... Unique... Unlimited... Unparalleled... Unsurpassed... Unusual... Useful...

Valuable... Wealth... Weird... Wonderful.

The above list fits many products and services. What if you're selling candy? Might it be tasty, creamy, delicious, etc.? You will have to add to or delete from this list as you test your ads.

What! You don't run test ads?

Well, you should.

Try these words suggested by Robert W. Bly in his book The Copywriter's Handbook: how to... why... sale... quick... easy... bargain... last chance...guarantee, results... proven... save.

Robert W. Bly says in his book that in some copy the word "free" is used over thirty times.

That must be a good one!

I have a classified ad running this week and it starts out with guess what: Free! The word is capitalized and in bold print and the ad is in a box.

That should do it.

I'll still talk to you when I'm rich.

Exciting Words for Your Ads and Promotion Copy
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