Marketing Mix - Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary purpose and focus of promotional mix is to get the desired result: the sale of your product. There are more than seven common promotion mix tactics and while most businesses do not use all of these tactics to promote and sell their products, they do use a mix of these tactics.

The Top 4 Promotion Mix Tactics:

Personal selling is one of the most common of the promotion tactics. Most companies will hire people to do the selling: sales representatives, account managers, inside sales representatives, retail sales, sales agents, or telemarketers. Face-to-face selling is one of the most common methods of selling, although sales by phone, and more recently, sales by email, are becoming well used. These are not necessarily as effective, but they are low cost sales tactics.Advertising is another common promotion tactic. Advertising focuses on brand recognition and identity; not on the product alone. Advertising can be a costly tactic that only the big businesses can invest in; particularly advertising on television which can cost anywhere from 0,000 to over million for a national broadcast in prime time (for a 30-second spot!). This cost is in addition to the cost of producing the commercial. Advertising in industry or consumer magazines is less expensive and typically you can target your advertisement to a specific industry or region. Other advertising can include car or bus 'wraps', events (such as sports, music, art), and billboards. The Internet is becoming a very popular place to advertise, and on a relative basis, it is more affordable.In the retail marketplace, consumer promotion is very common. Buy one, get one free. Coupons for discounted or free product. Free trial packages. Cash discounts or refunds. Contests that give back cash, prizes, or products. The commitment by marketers to consumer promotion is that this form of promotion can be designed to be very measurable. Coupons, contests, and packaging can be coded to report redemptions and to report sales increases and/or decreases related to consumer promotion. Additionally, packaging new products as a trial, with a mature or declining product, can often provide an opportunity to up-sell and extend the declining product's life-cycle.Public relations (PR) is another common promotion tactic. Public relations includes writing and distributing press releases (to the local newspaper, the national newspapers, to online PR sites, to radio and television, to magazines, and more). The key for effective PR is to identify and understand your target audience, the key message or messages you want to deliver, the credibility of your organization, and the recognition that PR is not a sales tactic but an identity (whether corporate, brand or product) building tactic.

Marketing Mix - Top 4 Promotion Mix Tactics

The most effective promotional program is usually one that uses a variety of tactics and techniques. It is important to measure the effectiveness of the program you engage in, and adjust your promotional program to increase effectiveness and outcome (sales).

Marketing Mix - Top 4 Promotion Mix Tactics
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To find out more about marketing mix, promotional tactics, push and pull strategies, and product life-cycle, visit http://www.more-for-small-business.com/marketing-mix-promotion.html and for more on small business resources and advice, please visit http://www.more-for-small-business.com/
Kris Bovay is the owner of Voice Marketing Inc, a business and marketing services company. Kris has 25 years of experience in leading large, medium and small businesses. Copyright 2008 Voice Marketing Inc.

F-A-B SELLING! (Features, Advantages And Benefits) What Are They And How Are They Different?

Let's be blunt: most prospects are not necessarily any more interested in your product or service per se than you are in Bulgarian politics - until, that is, one of them has a tangible impact on either of your lives: the point is not to concentrate on the features to such an extent that you neglect to translate them into buying motives.

Nevertheless, it's good to have a clear understanding the differences between features, advantages and benefits.

Features are the set, objective facts or characteristics of your product or service that remain the same whether the prospect buys or not.

F-A-B SELLING! (Features, Advantages And Benefits) What Are They And How Are They Different?

Advantages are statements about what product or service can do or the function it performs but, as they are not directly linked to a specific customer need, they are far from being the whole story.

Benefits are statements which explicitly demonstrate how your products or service meets the needs of the prospect -describe the individual value the advantage has for this particular prospect as defined by his unique goals and priorities. The key is to focus on the selected features that offer a clear advantage to your prospect and link them his objectives, making the benefits crystal clear.

The more you can personalise the 'benefit' to appeal to your customer and tailor your message so it relates to his explicit needs, the more powerful the sales pitch. Get to your customer's needs directly by asking questions about their problems, probing the potential effects and implications of using (or not) your product or service - which benefits are they looking for specifically?
This will allow you to step into the prospect's shoes and gain insight into his specific, explicit needs and those areas that would produce genuine benefit -ask yourself as the client what's in it for me? The focus of your communication should be on how your product or service can solve, address or improve on the areas of difficulty that the prospect outlined.

Your customers might want to know features, so that they can see what's included in the price, but it's the benefits that actually sell your product or service. Develop every product feature into a tangible benefit, an end result that satisfies a customer problem or need.

Top Tips

o Feature and advantage statements are useful in selling low value or transactional products/services, but ineffective with high value, complex sales.

o Benefit statements have a positively impact on the outcome of high value, complex sales.

o Only benefit statements which are directly relevant to the customer are of value.

o Benefit statements must address a specific need to be of value.

o The four types of benefits are: productivity gains, increasing revenue; reducing costs and enhancing image.

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Article written by Juliette Denny at the http://www.sales-development-zone.co.uk

Breast Implants - How to Get Them For Free

Breast augmentation isn't cheap. After you add in the anesthesia, clinic fees and other odds and ends, you are looking to pay ,000 on average. If you want your boobs done at a famous place known for its celebrity clientele, you can expect to pay even more. It can be as much as ,000! Let me clue you in to a few ways you can get your breast implants totally paid for.

Get a Donation at MyFreeImplants

You may not have heard of this site yet, but MyFreeImplants is a site devoted to getting you the free implants you want and deserve. You create a profile, make your bid, and then strange men will help your dreams come true by donating money for your implants. Of course, they may want to do a little online chatting, and may want something else out of the deal but we're talking FREE!

Breast Implants - How to Get Them For Free

It's also essential that you provide pictures. After all, even those charity organizations that are trying to get donations for starving children in poor parts of the world have to show you those big, hungry eyes to get to your money. This case is a little different, but the fundamentals are the same. Remember, there are lots of ladies competing for that breast money! But don't worry; there are lots of men who would love to boost a lady's self-esteem.

Sound a little sketchy? Okay, there are other options and the Winner Is:

You can always enter a radio or TV station promotion deal. Some of these promotional drives offer free implants to the lucky winner. Lots of radio stations give them away to Caller Number 7 who can name that tune. Howard Stern is one DJ who has contributed to the busts of lots of ladies, and all free of charge.

Look for local listings and do some web searching. You're chances are much higher if you live in a major metropolitan area (radio boob promotions are not so hot in Kansas). Of course, LA and NYC are the best. Then, all you've got to do is listen, follow instructions and be the lucky caller.Your dreams just might come true. It's a chance worth taking. But, it's a long shot. There are still other ways.

Get Your Free Boob Makeover!

You can also sign up for a free breast makeover. There's just one catch-They will film it. All you have to do is put your modesty behind you and let the cameras roll. Some plastic surgery clinics and TV shows use these videos to explain how breast implants are done.

Some show them on cable TV. Others use them as training for new plastic surgeons. Chances are, it will be a close-up shot and nobody will recognize you if they see it. If you're not interested in having your breasts opened up for the viewing public, there are still other ways.

Have Your Employer Pay For It

Are you a model, movie star or adult film industry superstar? If so, your employer or producer will probably be more than happy to pay for those implants! Unfortunately, for the rest of us who work normal jobs in offices and whatnot, breast implants aren't usually covered in our insurance. Okay, never. Free implants sound great, but let's consider something else.

Paying For Them!

Why not just pay the cash and get the job done right? The operation is low-risk, quicker than ever before, and a skilled plastic surgeon who you choose will be much more professional and trustworthy. The money is worth it to get the job done right.

Getting those dream breasts you've always wanted is within your reach, and more and more normal folks are getting it done. Find a good plastic surgeon in your area, and make your dreams come true. You'll find lots of payment options to make it easier on your bank account.

Breast Implants - How to Get Them For Free
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