What is the Difference Between a Webpage and Website?

A site is not just a bunch of pages linked together, that have an URL and that reside on the same server. Before you start building a site, you should do a little bit of planning first. It doesn't matter what technology you are using, HTML (HyperText Markup Language), CFML (Cold Fusion Markup Language), ASP (Active Server Pages) or DHTML (Dynamic HTML), if you don't have the insight and the idea, it will not work. The secret of a good site is not nice graphics, finely balanced elements or JavaScript elements. The secret of making a site work is human insight.

The first step in building a site is not about thinking about colors and fonts, but understanding the main idea of your site. There are cases when the main idea is obvious: a corporate recruiting site's theme is something like why is that company a really good place to work.

For an e-commerce site the main idea can be more complicated, like low prices, or snob appeal. The mechanics of the two e-commerce sites can be basically identical, but the content and graphics must be totally different. For the first site, you should choose really simple design, but for the other one rich, deep colors have to be used.

What is the Difference Between a Webpage and Website?

When planning your future content, you should think about what is the topic of your site? What should you and what you shouldn't cover? An e-commerce site may have the topic of personal electronics, and you should decide whether to focus on one niche, such as MP3 players, or to cover the whole spectrum?

Every web site has to have returning visitors: the frequency of return visits indicates if you are having success or not. To make a site people will visit again and again, you will have to forget about the mechanics of the site, and look at it from a visitor's point of view. The key issue is making your visitors feel comfortable browsing your site.

You must think about these questions: does your site have a consistent layout from page to page? Is the type and style of content consistent? Is it easy to find the way from one section to another? If you have more than a few pages of content, do you have a search feature? Having a search option is really important, as people are usually impatient, so if they can't find what they are looking for in a few seconds, they will never return.

What is the Difference Between a Webpage and Website?
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Display and Promotion Ideas For Boutiques

Boutiques are in an exclusive position to really get creative with their displays and promotions. What might seem out of place or over the top in a traditional retail store can make a boutique interesting and unique. Use this fact to your advantage when you are creating your displays. You might just find that certain merchandising tools, such as mannequins, can help you to brand your image, sell your clothing and accessories, and help you to make a lasting impression on your customers. Actually, an interesting window display can bring in a lot of new customers on its own.

To create an exceptional display utilizing mannequins, you need to first consider your store image. If you want your boutique to be recognized for its individual style and unique décor or standards, then you need to make sure that your displays communicate this message. Having an ordinary display can make your boutique appear dull and boring. This is the last thing that you want when you own a boutique.

Shoppers are interested in boutiques for many different reasons. They love the charm, the interesting decorations, the personal service, and the unique products and brands that boutiques usually offer. You can use your window display to quickly communicate to passer bys that you, in fact, offer just the things they're looking for.

Display and Promotion Ideas For Boutiques

For example, you can display signs or window clings provided by the companies whose brands you carry. This tiny form of advertisement will attract people looking for those hard to find brands that you carry. You can then attract people looking for personal service by advertising your services. A small sign should be sufficient. Have it communicate the unique services that you offer, such as free alterations, personal styling, custom fittings, whatever the service may be.

Nothing in your window display is as important as the mannequin display. Mannequins communicate to customers the atmosphere and attitude of your boutique. People connect with mannequins on different levels as soon as they lay eyes on one. This marketing phenomenon has mad mannequins the number one selling tool in retail for decades.

Customers rely on their first impressions to determine if they trust the business. They need to trust you in order to decide to buy. They need to see what you're offering, imagine themselves owning, using and wearing your products, and be able to determine how that would make them feel. If a customer does not go through this process within the first few seconds of looking at your display, then they are not likely to enter the store or buy anything.

Use this knowledge to your advantage. Set ups female mannequin displays to attract women. Use mannequins that are specifically designed for your products, for example, use a dress mannequin for dresses. Be sure to select clothing and accessories that communicate the style of boutique that you run. If you use mannequin displays and window displays to accomplish that positive first impression, your sales could really increase and your customers will stay interested and loyal.

Display and Promotion Ideas For Boutiques
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Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures.

Marketing Mix - 4P's of Marketing Mix (Product, Price, Place & Promotion)

Marketing mix or 4P's of marketing are the most common terms used in marketing since last 50 years. Major part of the marketing plan discusses marketing mix ingredients product, price, place and promotion in great deal. Marketers have to use marketing in best way to get results out of it.

Product
Product refers to the first 'P' in marketing is the tangible or intangible product developed and offered to the customers in the market place. Television, computers, cars and etc are the examples of tangible products on the other hand laundry, repairs, telecommunication services and etc are the example of intangible products also known as services.

Price
Price is the second 'P' in the marketing mix. The amount customer pays for purchasing the product from the market place is called the price of the product. Price is the second 'P' of marketing mix assigned to the product by company based on material, labor, competition, product cost, after sales services, competition, season, government regulations and etc.

Marketing Mix - 4P's of Marketing Mix (Product, Price, Place & Promotion)

Place
The physical and virtual place for selling the product is known as place. It can be any store, outlet, online Website, warehouses, whole sale stores, distribution companies, retailers and etc. Any physical and virtual place directly interfaces to the final customers or immediate customers come under the category of place.

Promotion
Promotion is the 4th and last 'P' of marketing mix. Promotion is the tool used by the marketers for marketing communication of products and services to the customer. Advertising, direct marketing, personal relations, Internet marketing are few means of promoting the products and services.

Marketing Mix - 4P's of Marketing Mix (Product, Price, Place & Promotion)
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Bar Promotions - 4 Bar Promotion Ideas to Get People in Your Bar and Keep 'Em Coming Back

Bar Promotions are essential for most bars to stay open these days. And coming up with new bar promotion ideas is not always easy.

Although a tough economy may not affect the bar industry as much as other industries, it can still get tough to bring the people in. Bars, clubs and pubs all have to fight to keep people coming back night after night.

Before getting into some ideas for different bar promotions, lets examine the main reasons for holding these events in the first place (aside from the obvious 'making more money')...
Increase Customer Traffic - Bring in new customers and keep current customers coming back. Get Customers to Come in Earlier and Stay Later - Fill those empty afternoon or early evening hours. By entertaining customers with different bar promotions and bar contests, people will stay longer and spend more. Create Buzz - By putting on cool new bar events, people will talk, resulting in more customers on non-event nights. Match or Beat out the Competition - Stay ahead of your competitors by doing something a little more fun / wild / crazy / cool than they're doing. Reward Regulars - Bar promotions give the bar a chance to give back to their regular customers. Celebrate Milestones - Whether its new menu items, a new signature cocktail, the owner's birthday, a remodelling or a 1 year anniversary, there are always good reasons to throw a party. Creates a Lively Atmosphere - Without regular bar promotions, it's not only your customers that are getting bored, it's your staff as well.

Bar Promotions - 4 Bar Promotion Ideas to Get People in Your Bar and Keep 'Em Coming Back

Bar Promotion Ideas to Get People in your Bar
Guest Bartenders
You can either find local celebrities (radio DJ, weather girl, model etc) or you can pick a guest bartender from your list of friends / associates or one of the regular customers. You may want to have a pre-night quick bartender training (or at least orientation) before they go live. Guest Bartenders will bring in their friends to come and see them. And if you use a local celebrity, you should be able to get some press coverage with it. Careful to watch your guest bartenders - they may not know what's OK to do and what's not.

Dog-Friendly Bar
Many bars don't allow dogs into their establishments. If you're open during the day and especially if you have a patio, allowing dogs into your establishment can bring in a whole new crowd of people. Why not kick it off with a Dog Lovers gathering and use Facebook Ads to traffic people in your area with dogs?

Wines of the World Promotion
If your establishment serves a fair amount of wine, you may want to try a Wines of the World promotion. Make a punch card that the customer can take with them (with your bar contact details on the back) and punch it each time they try a wine from your Wines of the World promo. You could offer 10 wines from 10 different countries, crossing as many grape varieties as possible - chardonnay, sauvignon blanc, merlot, cabernet sauvignon etc... This bar promotion could be run by the bottle or glass depending on how many wine drinkers frequent your bar. If they punch their way through 10 glasses or bottles, give them some bar or wine merchandise - a pair of wine glasses, a wine opener, a bottle opener etc.

Video Game Tournament Play them or not, video games have a huge following. Find out what the popular video game of choice is amongst your patrons and put on a tournament. This works especially well if you can put the game on a projector screen so that everyone in the bar can see. Have people sign-up before hand and make sure you check all the equipment before the big night / weekend. You can charge people an entry fee and give away cash prizes and / or bar merchandise.

These are just a few of the ways that you can bring people into your establishment. When trying to think of new bar promotions for you bar, ask and look around. Ask your guests for their opinions or what they've seen. Talk to your own staff and see what kind of ideas they have. And lastly, look around your city to find out what other people are doing - and then do it better.

Bar Promotions - 4 Bar Promotion Ideas to Get People in Your Bar and Keep 'Em Coming Back
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How to Become an Event Planner

Some of you may be wondering why learning How to Become a Party and Event Planner would be of interest to anyone. But, if have always dreamed of owning your own business and having the freedom that comes along with it, then you will definitely be interested in the event planning industry. Worldwide, the annual sales generated in the party, business, and event planning industry exceed 0 billion dollars (Source: International Special Events Society). Anyone entering into this industry has a wide range of options available to them and a huge market to tap into.

Estimated start up costs:
The start-up costs of becoming a party and event planner are relatively low but they will depend upon what services you intend offering. For most, the essential equipment includes: cell phone, laptop, business cards, Yellow Pages ad, and a good organizer of some sort. If you intend on offering catering as one of your event planning jobs, then clearly you will need a fully stocked kitchen but it is possible to outsource this function if you are coordinating the entire event. Bare bones start-up costs including a rough estimate for liability insurance would be less than 00 if you did your homework and found some deals along the way.

Recommended experience, skills, and training:
Although college degrees are available for an event planner, most of the entrepreneurs within the industry do not have one. The majority of business owners started out in catering or business meeting planning and expanded into event planning. However, many owners have attended classes and attained certification. In addition to education, learning how to become a party and event planner includes experience in the following areas: marketing, accounting, management, and sales.

How to Become an Event Planner

Marketing tips:
To obtain credibility as a competent event planner, it is imperative that you present a professional image at all times. All of your invoices, e-mails, business cards, and correspondence should bear your company logo and have continuity in visual presentation. You will probably see good results from joining networking groups and the local chamber of commerce. Word-of-mouth will be critical in the early phases while working with the public but you will need a completely professional image and marketing strategy to land the corporate accounts.

Creating a website and filling it with a lot of useful content will land you a high ranking in the search engines and provide you with a powerful marketing tool to help promote your business. Be sure to include a link to this website in all of your e-mails and correspondence as a cheap but effective way of driving traffic to your site. Finally, use direct mail campaigns to local businesses that include some kind of promotion or discount for using your services.

Financing sources:
Learning how to become a party and event planner takes years of experience and a knack for organization but it does not require a lot of start-up capital. This is very fortunate because most banks are not going to loan you the money anyway if you are a brand new business. But, if you already own a catering business and are merely seeking to diversify your services, then your local bank is definitely an option. For everyone else, consider your friends and family if you do not already own a computer or have the cash.

Income Potential:
The income potential of learning for an event planner is only limited by your ability to sell yourself and your services to the clients. With over 0 billion dollars out there up for grabs, there is no reason why you cannot see six figures within the first three years. Like any business, however, you will only be successful if you deliver unparalleled service time and time again. But, if you love planning an event and seeing people happy, then becoming a party and event planner is for you and a way towards financial independence.

How to Become an Event Planner
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