Universal Health Care - Ethical Issues in Health Care Reform

Universal health care seems to be a hotly debated topic whenever health care reform in the United States is discussed. 

Those who maintain that health is an individual responsibility do not want a system that requires them to contribute tax dollars to support fellow citizens who do not act responsibly in protecting or promoting their own health. They argue that they want the freedom to choose their own physicians and treatments, and suggest that government cannot know what is best for them.  These people argue that preserving the current system with improvements to provide better insurance coverage for citizens who remain uninsured or under insured for their medical care needs is the only reform that is needed.

Those who believe health care is an individual right support a universal health care system with the argument that every citizen deserves to have access to the right care at the right time and that a government's responsibility is to protect its citizens, sometimes even from themselves.

Universal Health Care - Ethical Issues in Health Care Reform

Two opposing arguments arising from two opposing ideologies.  Both are good arguments but neither can be the supporting argument for implementing or denying universal health care.  The matter must be resolved through an ethical framework.

Examination of the ethical issues in health care reform would require consideration of much different arguments  than those already presented.   Ethical issues would center on the moral right.  Discussion would begin with not "What is best for me?" but rather  "How should we as a society be acting so that our actions are morally correct?"

Ethics refers to determining right and wrong in how humans relate to one another.  Ethical decision making for health care reform then would require human beings to act in consideration of our relationships to each other not our own individual interests.

Examination of some of the common ethical decision making theories can provide a foundation for a different perspective than one that is solely concerned  with individual rights and freedoms. 

Ethical decision making requires that specific questions be answered in order to decide on whether intended actions are good or morally correct.  Here are some questions that could be used in ethical decision making for health care reform.

What action will bring the most good to the most people? What action in and of itself is a good act and helps us to fulfill our duties, obligations, and responsibilities to each other? What action in and of itself shows caring and concern for all citizens?

As the answer to all  these questions, universal health care can always be considered the right thing to do.

The United States is in the most advantageous position there is when it comes to health care reform.  They are the only developed country without a national health care system in place for all citizens.  They have the opportunity to learn from the mistakes that have been made by all the other countries that have already gone down the universal health care road. They have an opportunity to design a system that can shine as a jewel in the crown of universal health care systems everywhere. 

However, all ethical decision making is structured around values.  In order for universal health care to be embraced by all citizens in the United States, they will first have to agree to the collective value of equity and fairness and embrace the goal of meeting their collective responsibility to each other while maintaining individual rights and freedoms. That may prove to be the most difficult obstacle of all.

Universal Health Care - Ethical Issues in Health Care Reform
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Beverly Hansen OMalley is a nurse with over 35 years experience in nursing education. She is health promotion specialist and is passionate about the necessity to address social determinants of health as part of overall health promotion strategies. She is the owner of http://www.registered-nurse-canada.com where she provides information on the Canadian health care system, the nursing profession in Canada, and the nursing entrance tests for the US and Canada.

Definition of Marketing Mix - Product, Price, Place and Promotion

Getting the marketing mix right for your product or service means you are covering all of the important bases in your marketing campaign. Here is a definition of marketing mix and a description of its main components.

The term marketing mix refers to the primary elements that must be attended to in order to properly market a product. Also known as The 4 Ps of Marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign. Here is a brief description of each component of the 4 Ps of the marketing mix.

Product: The marketing mix concept has its roots in the 1950s U.S. corporate marketing world, and the practice of marketing has obviously evolved tremendously since this term was invented. One of the changes is that there are a lot more services available nowadays, such as those available online. Also, the distinction between product and service has become more blurry (e.g., is a Web-based software application a product or a service?). Either way, product here refers to products or services. The product you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand.

Definition of Marketing Mix - Product, Price, Place and Promotion

Price: The price you set for your offering plays a large role in its marketability. Pricing for offerings that are more commonly available in the market is more elastic, meaning that unit sales will go up or down more responsively in response to price changes. By contrast, those products that have a generally more limited availability in the market (but with strong demand) are more inelastic, meaning that price changes will not affect unit sales very much. The price elasticity of your offering can be determined through various market testing techniques.

Place: This term really refers to any way that the customer can obtain a product. Provision of a product can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The ease and options through which you can make your product available to your customers will have an effect on your sales volume.

Promotion: Promotion is concerned with any vehicle you employ for getting people to know more about your offering. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promotion. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of offering you are selling, and availability of said promotional vehicle.

Marketing has come a long way from the 4 Ps of yesteryear, and yet understanding this marketing mix is for your product remains very relevant today. The marketing mix serves as an excellent touchstone for continually checking that you are covering all of the bases in your marketing campaign.

Definition of Marketing Mix - Product, Price, Place and Promotion
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Importance of Career Planning

Career means profession, which we want to adopt for earning livelihood, and planning means proper flow or to make proper decisions.

Pre- planning in our life plays very important role in every aspect of life, to work in a proper flow, and pre-planning for career, which we want to pursue in our future ahead after acquiring certain level of degree is also very necessary in today's competitive world.

According to the Thorndike dictionary

Importance of Career Planning

"A goal that you desire to achieve in a selected field or occupation with a well-thought out plan, to get you there is called Career Planning."

The world is now moving very fast, and the time has come when this meritocratic society accepts only those, having right qualification and right skills.
Olden days are gone, when just a degree would help an individual to get high profile job by giving bribe or using some other mean. Now it's high time, when the transparency in job recruitment has taken place.

Challenges and competition are the part of today's society, and therefore, Career Planning is the only task, which can guide us to do what we want to do in our life, rather than just aimlessly changing job all the time in future.

We have seen many Pakistani, who after completing Intermediate don't know where to go, what to do and we have also seen graduates, who aimlessly do graduation without any specialization. As a result, they earns just in 6-8 figures.

Career Planning is one of the broader aspects of learning in our existence. We all have some intentions and we all think to have stability in our future lives, and for that purpose, CAREER PLANNING serves as a key to success.

Career Planning makes a person to think suitably about their positive and negative aspects. All about their interest, about their creativity becomes possible through proper analyzing ourselves.

Career Planning basically starts, when a person finishes Secondary/ Higher Secondary level of education. After that level, a person could opt for that educational degree, which would help them out to have a good job opportunity according to their skills at the right time.

Career Planning helps us to design and formulate our future smoothly. Like, If a person wants to be a banker, then he or she would choose to go for ACCA or CA or MBA in finance after completing Intermediate in commerce and Graduation in commerce/ business administration.. Else he/ she would go for CAT course or Masters in Commerce or even upto doctorate level.

This pre-planning would be effective and would give him/her benefits after achieving educational targets effectively. It also helps us to evaluate our own personality, which helps us to know that which kind of job would suit us according to our need and capabilities.

In short, Career Planning is like mapping our future. Without proper planning, no one could think of getting a desired job in future.

Think what we want to do and finding out more about the kind of training, education, and skills we will need to achieve our career goal is the core objective of career planning.
It help us knowing the nature of the jobs that interest us, such as educational requirements, salary, working conditions, fringe benefits, promotion chances, future prospectus, and help us focusing in the right dimension.

Career planning directs us, motivates us, and helps us to accomplish what we want. A career goal is a specific vision such as an architect or a teacher or a career goal can be a particular field, which we want to work in, such as Media, Education, Medicine, Engineering etc.

For those who will think about their future and career after completing education without any long term desired goals are the one, whose all attempt might end in smoke.
There are some cases and situation, which bound a person to pre-plan in advance, such like family high family business status, lack of interest in studies or traditional job, low motivation, low financial status etc or some past educational traumas, which had made a person to plan after wards.

Career planning is a life time process we are always learning and growing, and as we do, our interests and needs also change. Career planning is not just making plans to obtain our career, but it also help us to make many adjustments there will be along the ways we learn throughout our lives.

Those who have successful careers like educators, business man, manager, pilot, architect, banker, doctor etc are the one, who has made their ways through proper guidance.

No doubt, that our parents have some wishes and expectations from us, but we have our own too. Therefore, we should also consider others opinion. For that we could take guidance from an educational counselor to get better guidance towards new dimensional fields as well. Teacher, professionals, career guidance websites, Head educational consultants can also guide us, to have a better approach for our future.

We must have freedom of speaking and freedom of choosing our career as we have to lead our lives which interest us. We must try to have an open mind in order to choose the right career on right time.

According to one renowned professor,

"Few of us like to opt for those degree courses, which their family or friend has advised them to adopt and this inappropriate knowledge trapped them into a great mistake and
In this way, they are unable to get good job opportunities according to their interests. Only Proper Career Guidance would help an individual to be on the right path before hand. Few of us try to seek the right path and take guidance from family or teacher to tell them what is good for them, which career is in demand and which career suits their interest."

The future is un-predictable, however, we could still make our place in this meritocratic world by making career goals and plans in advance, for getting better opportunities in today's pluralistic and globalize world.

We must pre-plan our goals under the supervision of professionals in conscious state of mind, so that we could strategically maintain our goals and follow it towards the path of successful future.

Importance of Career Planning
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Munir Moosa Sewani is one of the famous, prominent and creative name in the field of Education since 8 years. He is a Master Trainer In Special Education, Post Graduate, Teacher Educator and a Teacher. He is a Freelance Writer and Photographer too. He is an author of the famous self-published storybook for children named as "The MORAL STORIES FOR CHILDREN" and has also written Biology course book for Secondary Classes. He has written almost more than 20 articles on social, health, educational and cultural issues, which are internationally recognized and published in most of the famous world wide websites, magazines and newspapers.

He is also a Social worker, private tutor, career counselor, musician, lyrics writer and have multi- dimensional talents.

His future plan is to write dozens of informative books and articles and to work for education and media also, in order to develop the sense of understanding many dimensions of life through his creativity.

Internet Promotion - Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

Internet Promotion - Advantages and Disadvantages

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access "frequently asked questions" to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the "who is who" in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet's, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

Internet Promotion - Advantages and Disadvantages
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Carla Lendor has been involved in Internet Marketing from 2000. She is a co-publisher of eXplosion!, a newsletter which offers guidance to small online businesses. She is the co-founder of Caricom Single Market Economy, a blog with discusses the challenges faced by Caribbean businesses in the CSME. Visit Patant Consultants International or Caribbean Vacation Resorts [http://www.jewelsinthesun.com/] for more information.

Sales Promotion Strategies

Sales promotion has been one of the most heavily used weapons of the producers or manufacturers. It is counted amongst one of their most affective ways of boosting their sales. Sales promotion has certain misconceptions attached to it. One of the most obvious is that sales promotion is only considered as targeted only at the wholesalers. However, this notion is totally wrong.

There are many ways to promote the sales. Sales promotion can be targeted at the wholesaler, retailer or even at times the end customer. There are various methods that are used. First of all, a producer or manufacturer should be able to know his channel members i.e., is the intermediaries and the end customers very well. Moving a product through all these members to the end customer is not an easy job. It takes a lot of patience and understanding. There are many strategies built around the philosophy of moving the products through. There are three strategies that are widely used to boost the sales promotion activities.

These three strategies are; a push strategy, a pull strategy, and a combination of both. Some of the major questions that impact the decision of following a certain sales promotion strategy include brand loyalty towards the product, brand equity, market share, competitive promotional strategies, unique selling proposition, and advertising strategy. There are a lot of questions to be asked before finalizing a strategy that would help company select the right kind of promotional strategy. Let us have a glance at which strategy is follow in different case scenarios.

Sales Promotion Strategies

1. Push Strategy
In a push strategy the company is sure that its customers want the product. The only thing lacking is the lack of push the products have from the intermediates i.e., the wholesalers and retailers. In this the company provides incentives to these intermediaries and asks them to push the product by increasing its sale. This kind of strategy is usually involved in products where there is fierce competition amongst producers and the intermediaries are given heavy margins by each producer to ensure his product is given the preference.

2. Pull Strategy
This strategy is quite the opposite of the push strategy discussed above. The assumption in this strategy is that the customers either don't know at all or not enough about the manufacturer's product features to have an interest in it. By adopting this strategy the producer works with the intermediaries, especially the retailers to better present the products not only in shelves but also improve its general outlook.

3. Mix Strategy
This kind of strategy is adopted when the company thinks that the products need a push from both sides. Neither the intermediaries are pushing the product of the company to the extent nor the customers know or are interested in the product. To make this thing really happen the company simultaneously launches a two prong battle. This strategy is obviously more cost bearing and takes more time to materialize. In this strategy the company not only gives heavy margins to the intermediaries like the wholesalers and distributors, but also tries to attract the customers by making its products more attractive in shelves and packaging.

This is one of the most comprehensive sales promotion strategies. The company should properly plan for the expenses and the expected outcome. A misdirected campaign will not only result into great financial loss but may hurt the brand in the market.

Sales Promotion Strategies
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William King is the director of Hong Kong Suppliers and UAE Dubai Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Exciting Words for Your Ads and Promotion Copy

In my article Dump Those Helping Verbs from Your Ads and Promotion Copy (Even if your teacher made you memorize all 23) I told you to not use helping verbs or passive verbs in your ads or promotion copy. They weaken your copy. Few will respond to what you say.

Those "few" are potential or new customers. Is that what you want?

No! You want lots of potential and new customers.

Exciting Words for Your Ads and Promotion Copy

Probably the most powerful word which was included on this list is FREE. Nothing is cheaper than free.

Here are some other suggested words. I'll bet you can squeeze in a few more:

Absolutely... Amazing... Approved... Attractive... Authentic...

Bargain... Beautiful... Better... Big...

Colorful... Colossal... Complete... Confidential... Crammed...

Delivered... Direct... Discount...

Easily... Endorsed... Enormous... Excellent... Exciting... Exclusive... Expert... Elegant...

Famous... Fascinating... Fortune... Free... Full...

Genuine... Gift... Gigantic... Greatest... Guaranteed...

Helpful... Highest... Huge...

Immediately... Improved... Informative... Instructive... Interesting...

Largest... Latest... Lavishly... Liberal... Lifetime... Limited... Lowest...

Magic... Mammoth... Miracle...

Noted...

Odd... Outstanding...

Personalized... Popular... Powerful... Practical... Professional... Profitable... Profusely... Proven...

Quality... Quickly...

Rare... Reduced... Refundable... Remarkable... Reliable... Revealing... Revolutionary...

Scarce... Secrets... Security... Selected... Sensational... Simplified... Sizable... Special... Startling... Strange... Strong... Sturdy... Successful... Superior... Surprise...

Terrific... Tested... Tremendous...

Unconditional... Unique... Unlimited... Unparalleled... Unsurpassed... Unusual... Useful...

Valuable... Wealth... Weird... Wonderful.

The above list fits many products and services. What if you're selling candy? Might it be tasty, creamy, delicious, etc.? You will have to add to or delete from this list as you test your ads.

What! You don't run test ads?

Well, you should.

Try these words suggested by Robert W. Bly in his book The Copywriter's Handbook: how to... why... sale... quick... easy... bargain... last chance...guarantee, results... proven... save.

Robert W. Bly says in his book that in some copy the word "free" is used over thirty times.

That must be a good one!

I have a classified ad running this week and it starts out with guess what: Free! The word is capitalized and in bold print and the ad is in a box.

That should do it.

I'll still talk to you when I'm rich.

Exciting Words for Your Ads and Promotion Copy
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John T. Jones, Ph.D. (tjbooks@hotmail.com), a retired college professor and business executive, Former editor of an international engineering magazine. To learn more about Wealthy Affiliate University go to his info site. If you desire a flagpole to Fly Old Glory, go to the business site.

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Benefits of Website Promotion

Promotion of a website is very important. Usually, a website helps in developing online identity for some company, business, or individual. In order to get maximum attention of internet users, it needs promotion through various proven techniques.

Nowadays, search engine optimization (SEO), social media optimization (SMO), and social business networking (SBN) are the most popular techniques of the website promotion. Apart from that, conventional modes of online advertising like banner advertizing, link exchange and email marketing are still in use. Paid processes like, Pay per Click (PPC) and paid inclusion (featured website listing) of websites are also in use.

Website promotion provides following benefits:

Benefits of Website Promotion

Increased Incoming Traffic - It helps in increasing the amount of incoming traffic to a website. It is primary aim of website promotion. During promotion, people engaged in the process submit websites to numerous web-directories and search engines. Webmasters also take help of social media and social networking for direct promotion of the website in front of potential customers. All these techniques help in driving more and more organic traffic to the website.

More Sales and Revenues - It helps e-Commerce websites in generating more revenues by increasing sales. With well-planned online promotion campaigns, a website can gain top ranks in Google and all other major search engines, which is guarantee for more sales.

Brand Identity Development - A website helps in developing brand identity. For global customers, it acts as primary appearance of a business or company. The information present on website, customer testimonials, and media updates helps in developing credibility of website in front of customers.

Instant Communication with Customers - Websites have become an important medium for customer communication. They have made it easier to get customer's feedback/opinion about a newly introduced product or service. Website promotion helps in getting maximum attention from targeted segment of customers.

Benefits of Website Promotion
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Well, website promotion is not limited to e-Commerce websites only. It is equally important for promotion of websites relating to companies or individuals.

Shankar is writing content over various topics as requested. He has more than four years of experience in writing professional web contents. He is keen to share his knowledge in domains like Search Engine Marketing and Social Media with global audience.