Website Promotion - How To Promote Your Website

There many website promotion techniques, but the best way how to promote your website is by writing articles and submitting them to article directories. Article marketing, or bum marketing as it is sometimes called, is by far the most profitable way to get traffic to your site.

In fact the term 'bum marketing' was introduced because it is said that by using article marketing, even a bum can get a no-good website promoted with loads of traffic simply by submitting articles to article directories. Well, that might just be an urban myth, but it sure promotes article marketing.

The reason for the myth is that the article has to be well written with a good command of English, and the website has to be reasonably good to make money from it. It is debatable if a bum could achieve both, so I regard the term as derogatory to article marketing and never use it myself as you have just noticed!

Website Promotion - How To Promote Your Website

Seriously though, your articles have to be good and well written, and there are a number of ways to achieve good website promotion through using articles. If you know how to promote your website properly, then you are already likely to be using articles, but how are you using them and are they giving you the results you are looking for? Likely not, if you are just an amateur writer, because Google is getting clever - or perhaps the word should be cleverer.

It is not good just to write articles any more and no good just to stuff them full of keywords. Even 2% keyword density is too much now. Contextual relevance of associated vocabulary is all important, as is the syntax of your sentences and the vocabulary you use. If you don't understand what that means, then you badly need the services of a professional writer! Because that is what more and more people are turning to for top class results.

Let's look at what a good article can do for you:

1. The reader will want to read more of what you have to say, and will click on the web page URL that you have provided in your 'Author's resource'. That is one traffic unit!

2. The reader might even copy your article for their own website if it is good enough, along with your Resource section. That provides you with a backlink to your site plus the opportunity of more clicks.

3. You get a backlink in any case from every directory that accepts your articles - but it has to meet their strict requirements to be accepted.

4. Many directories belong to syndicates, so when you submit to one, your articles are exposed to many, many more.

You have likely gathered by now that the most important aspect of articles is that they must be literate, with good grammar and put the point across well enough for others to be really interested in what they have to say. Otherwise they will be read with interest and then the readers will move on. The main benefit of an article is the traffic it brings, not this thing called Google PageRank that takes months to change and hundreds of articles to achieve even a one point increase.

Traffic is what counts, and that is what a good article will bring you. So get writing, but if you can't do it yourself it will well worth your while to have somebody do it for you. If your writing isn't up to standard then you suffer rather than gain.

Website promotion is very important for any online business, and if you need to know how to promote your website then article writing is the best way. You might say that a Google or any other high search engine position is better for the free traffic that it brings, but you don't get that these days with Google's current algorithm without submitting at least one or two articles every week.

Website Promotion - How To Promote Your Website
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Website Promotion is very important to you, and if you want help writing your articles check out Article Services or just type 'article services' into Google: we hold the top two places through our articles. Professional writing will earn you money.

Marketing Mix - Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary purpose and focus of promotional mix is to get the desired result: the sale of your product. There are more than seven common promotion mix tactics and while most businesses do not use all of these tactics to promote and sell their products, they do use a mix of these tactics.

The Top 4 Promotion Mix Tactics:

Personal selling is one of the most common of the promotion tactics. Most companies will hire people to do the selling: sales representatives, account managers, inside sales representatives, retail sales, sales agents, or telemarketers. Face-to-face selling is one of the most common methods of selling, although sales by phone, and more recently, sales by email, are becoming well used. These are not necessarily as effective, but they are low cost sales tactics.Advertising is another common promotion tactic. Advertising focuses on brand recognition and identity; not on the product alone. Advertising can be a costly tactic that only the big businesses can invest in; particularly advertising on television which can cost anywhere from 0,000 to over million for a national broadcast in prime time (for a 30-second spot!). This cost is in addition to the cost of producing the commercial. Advertising in industry or consumer magazines is less expensive and typically you can target your advertisement to a specific industry or region. Other advertising can include car or bus 'wraps', events (such as sports, music, art), and billboards. The Internet is becoming a very popular place to advertise, and on a relative basis, it is more affordable.In the retail marketplace, consumer promotion is very common. Buy one, get one free. Coupons for discounted or free product. Free trial packages. Cash discounts or refunds. Contests that give back cash, prizes, or products. The commitment by marketers to consumer promotion is that this form of promotion can be designed to be very measurable. Coupons, contests, and packaging can be coded to report redemptions and to report sales increases and/or decreases related to consumer promotion. Additionally, packaging new products as a trial, with a mature or declining product, can often provide an opportunity to up-sell and extend the declining product's life-cycle.Public relations (PR) is another common promotion tactic. Public relations includes writing and distributing press releases (to the local newspaper, the national newspapers, to online PR sites, to radio and television, to magazines, and more). The key for effective PR is to identify and understand your target audience, the key message or messages you want to deliver, the credibility of your organization, and the recognition that PR is not a sales tactic but an identity (whether corporate, brand or product) building tactic.

Marketing Mix - Top 4 Promotion Mix Tactics

The most effective promotional program is usually one that uses a variety of tactics and techniques. It is important to measure the effectiveness of the program you engage in, and adjust your promotional program to increase effectiveness and outcome (sales).

Marketing Mix - Top 4 Promotion Mix Tactics
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To find out more about marketing mix, promotional tactics, push and pull strategies, and product life-cycle, visit http://www.more-for-small-business.com/marketing-mix-promotion.html and for more on small business resources and advice, please visit http://www.more-for-small-business.com/
Kris Bovay is the owner of Voice Marketing Inc, a business and marketing services company. Kris has 25 years of experience in leading large, medium and small businesses. Copyright 2008 Voice Marketing Inc.

F-A-B SELLING! (Features, Advantages And Benefits) What Are They And How Are They Different?

Let's be blunt: most prospects are not necessarily any more interested in your product or service per se than you are in Bulgarian politics - until, that is, one of them has a tangible impact on either of your lives: the point is not to concentrate on the features to such an extent that you neglect to translate them into buying motives.

Nevertheless, it's good to have a clear understanding the differences between features, advantages and benefits.

Features are the set, objective facts or characteristics of your product or service that remain the same whether the prospect buys or not.

F-A-B SELLING! (Features, Advantages And Benefits) What Are They And How Are They Different?

Advantages are statements about what product or service can do or the function it performs but, as they are not directly linked to a specific customer need, they are far from being the whole story.

Benefits are statements which explicitly demonstrate how your products or service meets the needs of the prospect -describe the individual value the advantage has for this particular prospect as defined by his unique goals and priorities. The key is to focus on the selected features that offer a clear advantage to your prospect and link them his objectives, making the benefits crystal clear.

The more you can personalise the 'benefit' to appeal to your customer and tailor your message so it relates to his explicit needs, the more powerful the sales pitch. Get to your customer's needs directly by asking questions about their problems, probing the potential effects and implications of using (or not) your product or service - which benefits are they looking for specifically?
This will allow you to step into the prospect's shoes and gain insight into his specific, explicit needs and those areas that would produce genuine benefit -ask yourself as the client what's in it for me? The focus of your communication should be on how your product or service can solve, address or improve on the areas of difficulty that the prospect outlined.

Your customers might want to know features, so that they can see what's included in the price, but it's the benefits that actually sell your product or service. Develop every product feature into a tangible benefit, an end result that satisfies a customer problem or need.

Top Tips

o Feature and advantage statements are useful in selling low value or transactional products/services, but ineffective with high value, complex sales.

o Benefit statements have a positively impact on the outcome of high value, complex sales.

o Only benefit statements which are directly relevant to the customer are of value.

o Benefit statements must address a specific need to be of value.

o The four types of benefits are: productivity gains, increasing revenue; reducing costs and enhancing image.

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Article written by Juliette Denny at the http://www.sales-development-zone.co.uk

Breast Implants - How to Get Them For Free

Breast augmentation isn't cheap. After you add in the anesthesia, clinic fees and other odds and ends, you are looking to pay ,000 on average. If you want your boobs done at a famous place known for its celebrity clientele, you can expect to pay even more. It can be as much as ,000! Let me clue you in to a few ways you can get your breast implants totally paid for.

Get a Donation at MyFreeImplants

You may not have heard of this site yet, but MyFreeImplants is a site devoted to getting you the free implants you want and deserve. You create a profile, make your bid, and then strange men will help your dreams come true by donating money for your implants. Of course, they may want to do a little online chatting, and may want something else out of the deal but we're talking FREE!

Breast Implants - How to Get Them For Free

It's also essential that you provide pictures. After all, even those charity organizations that are trying to get donations for starving children in poor parts of the world have to show you those big, hungry eyes to get to your money. This case is a little different, but the fundamentals are the same. Remember, there are lots of ladies competing for that breast money! But don't worry; there are lots of men who would love to boost a lady's self-esteem.

Sound a little sketchy? Okay, there are other options and the Winner Is:

You can always enter a radio or TV station promotion deal. Some of these promotional drives offer free implants to the lucky winner. Lots of radio stations give them away to Caller Number 7 who can name that tune. Howard Stern is one DJ who has contributed to the busts of lots of ladies, and all free of charge.

Look for local listings and do some web searching. You're chances are much higher if you live in a major metropolitan area (radio boob promotions are not so hot in Kansas). Of course, LA and NYC are the best. Then, all you've got to do is listen, follow instructions and be the lucky caller.Your dreams just might come true. It's a chance worth taking. But, it's a long shot. There are still other ways.

Get Your Free Boob Makeover!

You can also sign up for a free breast makeover. There's just one catch-They will film it. All you have to do is put your modesty behind you and let the cameras roll. Some plastic surgery clinics and TV shows use these videos to explain how breast implants are done.

Some show them on cable TV. Others use them as training for new plastic surgeons. Chances are, it will be a close-up shot and nobody will recognize you if they see it. If you're not interested in having your breasts opened up for the viewing public, there are still other ways.

Have Your Employer Pay For It

Are you a model, movie star or adult film industry superstar? If so, your employer or producer will probably be more than happy to pay for those implants! Unfortunately, for the rest of us who work normal jobs in offices and whatnot, breast implants aren't usually covered in our insurance. Okay, never. Free implants sound great, but let's consider something else.

Paying For Them!

Why not just pay the cash and get the job done right? The operation is low-risk, quicker than ever before, and a skilled plastic surgeon who you choose will be much more professional and trustworthy. The money is worth it to get the job done right.

Getting those dream breasts you've always wanted is within your reach, and more and more normal folks are getting it done. Find a good plastic surgeon in your area, and make your dreams come true. You'll find lots of payment options to make it easier on your bank account.

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What is the Difference Between a Webpage and Website?

A site is not just a bunch of pages linked together, that have an URL and that reside on the same server. Before you start building a site, you should do a little bit of planning first. It doesn't matter what technology you are using, HTML (HyperText Markup Language), CFML (Cold Fusion Markup Language), ASP (Active Server Pages) or DHTML (Dynamic HTML), if you don't have the insight and the idea, it will not work. The secret of a good site is not nice graphics, finely balanced elements or JavaScript elements. The secret of making a site work is human insight.

The first step in building a site is not about thinking about colors and fonts, but understanding the main idea of your site. There are cases when the main idea is obvious: a corporate recruiting site's theme is something like why is that company a really good place to work.

For an e-commerce site the main idea can be more complicated, like low prices, or snob appeal. The mechanics of the two e-commerce sites can be basically identical, but the content and graphics must be totally different. For the first site, you should choose really simple design, but for the other one rich, deep colors have to be used.

What is the Difference Between a Webpage and Website?

When planning your future content, you should think about what is the topic of your site? What should you and what you shouldn't cover? An e-commerce site may have the topic of personal electronics, and you should decide whether to focus on one niche, such as MP3 players, or to cover the whole spectrum?

Every web site has to have returning visitors: the frequency of return visits indicates if you are having success or not. To make a site people will visit again and again, you will have to forget about the mechanics of the site, and look at it from a visitor's point of view. The key issue is making your visitors feel comfortable browsing your site.

You must think about these questions: does your site have a consistent layout from page to page? Is the type and style of content consistent? Is it easy to find the way from one section to another? If you have more than a few pages of content, do you have a search feature? Having a search option is really important, as people are usually impatient, so if they can't find what they are looking for in a few seconds, they will never return.

What is the Difference Between a Webpage and Website?
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Display and Promotion Ideas For Boutiques

Boutiques are in an exclusive position to really get creative with their displays and promotions. What might seem out of place or over the top in a traditional retail store can make a boutique interesting and unique. Use this fact to your advantage when you are creating your displays. You might just find that certain merchandising tools, such as mannequins, can help you to brand your image, sell your clothing and accessories, and help you to make a lasting impression on your customers. Actually, an interesting window display can bring in a lot of new customers on its own.

To create an exceptional display utilizing mannequins, you need to first consider your store image. If you want your boutique to be recognized for its individual style and unique décor or standards, then you need to make sure that your displays communicate this message. Having an ordinary display can make your boutique appear dull and boring. This is the last thing that you want when you own a boutique.

Shoppers are interested in boutiques for many different reasons. They love the charm, the interesting decorations, the personal service, and the unique products and brands that boutiques usually offer. You can use your window display to quickly communicate to passer bys that you, in fact, offer just the things they're looking for.

Display and Promotion Ideas For Boutiques

For example, you can display signs or window clings provided by the companies whose brands you carry. This tiny form of advertisement will attract people looking for those hard to find brands that you carry. You can then attract people looking for personal service by advertising your services. A small sign should be sufficient. Have it communicate the unique services that you offer, such as free alterations, personal styling, custom fittings, whatever the service may be.

Nothing in your window display is as important as the mannequin display. Mannequins communicate to customers the atmosphere and attitude of your boutique. People connect with mannequins on different levels as soon as they lay eyes on one. This marketing phenomenon has mad mannequins the number one selling tool in retail for decades.

Customers rely on their first impressions to determine if they trust the business. They need to trust you in order to decide to buy. They need to see what you're offering, imagine themselves owning, using and wearing your products, and be able to determine how that would make them feel. If a customer does not go through this process within the first few seconds of looking at your display, then they are not likely to enter the store or buy anything.

Use this knowledge to your advantage. Set ups female mannequin displays to attract women. Use mannequins that are specifically designed for your products, for example, use a dress mannequin for dresses. Be sure to select clothing and accessories that communicate the style of boutique that you run. If you use mannequin displays and window displays to accomplish that positive first impression, your sales could really increase and your customers will stay interested and loyal.

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Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, gridwall and slatwall store fixtures.

Marketing Mix - 4P's of Marketing Mix (Product, Price, Place & Promotion)

Marketing mix or 4P's of marketing are the most common terms used in marketing since last 50 years. Major part of the marketing plan discusses marketing mix ingredients product, price, place and promotion in great deal. Marketers have to use marketing in best way to get results out of it.

Product
Product refers to the first 'P' in marketing is the tangible or intangible product developed and offered to the customers in the market place. Television, computers, cars and etc are the examples of tangible products on the other hand laundry, repairs, telecommunication services and etc are the example of intangible products also known as services.

Price
Price is the second 'P' in the marketing mix. The amount customer pays for purchasing the product from the market place is called the price of the product. Price is the second 'P' of marketing mix assigned to the product by company based on material, labor, competition, product cost, after sales services, competition, season, government regulations and etc.

Marketing Mix - 4P's of Marketing Mix (Product, Price, Place & Promotion)

Place
The physical and virtual place for selling the product is known as place. It can be any store, outlet, online Website, warehouses, whole sale stores, distribution companies, retailers and etc. Any physical and virtual place directly interfaces to the final customers or immediate customers come under the category of place.

Promotion
Promotion is the 4th and last 'P' of marketing mix. Promotion is the tool used by the marketers for marketing communication of products and services to the customer. Advertising, direct marketing, personal relations, Internet marketing are few means of promoting the products and services.

Marketing Mix - 4P's of Marketing Mix (Product, Price, Place & Promotion)
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